Context
An initiative to train micro-entrepreneurs from Brazilian communities in digital marketing strategies.
Challenge
Entrepreneurs face real digital barriers: lack of technical knowledge, limited reach of organic posts, and small budgets for advertising.
Solution
617 profiles distributed educational content across the network — synchronized and organic posts, with no dependence on paid media.
Results
- 1.2 million people impacted
- 65,000 interactions recorded
- 617 profiles connected as digital education points
Conclusion
Coordinated amplification becomes a tool for economic inclusion — when the network teaches, content reaches the end user.
