Context
A project conceived by CUFA, sponsored by Itaú, created to democratize access to eSports and give visibility to young talents from peripheral Brazilian communities.
Challenge
Transforming the championship into a scalable digital event faced limited reach, lack of an organic broadcast network, and irregular engagement between competition stages.
Solution
MultiplierApp coordinated the automatic publication of match content across 700 connected profiles — players, fans, organizers and partners each became a distribution channel for the Cup on their own networks.
Results
- World record for shared publications in eSports
- 700 personal profiles distributing competition content
- Explosive growth in community engagement
Conclusion
The power of connected personal social networks transforms entire communities into protagonists — players and fans become digital ambassadors of the project.
