Context
The official inauguration ceremony of the new ministerial cabinet. The goal was to expand digital visibility far beyond traditional government communication channels.
Challenge
Communication of official events was restricted to a few central channels, with slow dissemination and limited reach.
Solution
Federal agencies connected in a single network — synchronized and automatic publications across more than 80 official channels simultaneously, integrating ministries, agencies and institutional partners.
Results
- 25+ million people reached in 48 hours
- 80+ official channels publishing in coordination
- 230% increase in organic reach
Conclusion
Public information needs to reach everyone — and now it does, without relying on paid media.
