Context
A tournament that brings together military athletes from various countries in high-level competitions. The challenge was to reach a global audience without the limitations of traditional official channels.
Challenge
Restricted reach to official channels, low engagement from audiences segmented by country, and high costs for international distribution.
Solution
167 profiles from federations, athletes, partners and sponsors automatically replicated content — with regional adaptations and market segmentation.
Results
- 43 million people reached in 4 days
- 3.5 million interactions
- 167 active profiles as distribution points
Conclusion
Technology transforms sporting events into global experiences — coordinated distribution without traditional media costs.
