Context
The #VemProStreaming campaign promoted by Brazil's seven major record labels in partnership with Spotify and Deezer, with the goal of accelerating the adoption of music streaming platforms in the country.
Challenge
The music industry faced a cultural barrier — audiences stuck to old formats, limited reach of conventional campaigns and costly dependence on paid promotion.
Solution
500 social profiles from record labels, artists and partners published the campaign content in a synchronized way, creating a coordinated wave of organic visibility.
Results
- 90 million people reached in two weeks
- 350,000 interactions (likes, comments, shares)
- Significant adoption of streaming during the campaign period
Conclusion
The power of coordinated networks is the new stage for music marketing — and it transforms a campaign into a collective movement.
