1 - Have or support a cause
Selling more is not a cause. Electing is not a cause. Advertising a product or service is not a cause. Whether in health, education, entrepreneurship, faith, sport and many more segments, causes move the heart and mobilize people to take positive attitudes towards their lives, but mainly here, towards people who follow the profiles of their ambassadors digital, volunteers for your cause. So, if you don't have one yet, or don't know which one to support, look for a cause and get back together as soon as you can to promote a better world with the development and engagement of real people through the digital world. But, if you already have a cause or want to support one, please count on us!
2 - Learn how to use
You already know how to use Facebook, YouTube, etc., but when it comes to going live simultaneously on multiple profiles, a lot changes. With the increase in its power of coverage and interactions through the profiles registered in your channel, your responsibility increases, and with them, it is necessary a set of specific rules that allow the growth of adhesions to your cause safely in the digital environment and that eliminate the possibility of accidental errors while using the MultiplierApp. Regardless of the amount of resources you have to use the MultiplierApp, it is only possible to use it if you are able to follow our usage policy in the security parameters established for that. They are clear, easy to understand.
Maximum period of up to 24 hours for evaluation, after filling the account opening proposal form. If it is not approved, we will contact you requesting additional information that allows a better evaluation on our part. If eventually after the process your account is not approved for the specific use, we will explain the reasons related to the best practices and usage policy for which it was denied. If approved, we move on to the next phase: practice tests.
After approval, we created your account to test the MultiplierApp in practice. In this step, the MultiplierApp creates an electronic invitation. It is a link, which can be distributed by WhatsApp, Messenger, posts on any social networks, email, etc. By clicking on it, you can register your social networks and people who want can also register their social networks in a safe, free and unlimited way, and this, which we call 'network formation'
It is the part of the MultiplierApp where you can upload recorded videos and schedule when they go live. In this case, everyone who registered through your electronic invitation - your formed network - will enter live and simultaneously with this same content on the dates and times that you have scheduled. In addition to monitoring your lives on the network, we also monitor your Auto Lives scheduled for the correct assessment of the content related to the cause informed at the opening of your account. If any video is eventually not approved for the specific use, we will explain the reasons related to the best practices and usage policy for which it was denied.
The MultiplierApp is divided into 2 basic products: MultiLIVE, which connects live social networks simultaneously, and MultiPRIVADO, which provides internal channels, for closed live communication between you and your registered users, employees, strategic partners, among many other forms of use, for communications that you do not want to be publicly posted on social networks. They can be live or also scheduled live via Auto Live. All content you publish on MultiplierApp> MultiLIVE is public, as it is automatically published on registered social networks - your network of people who have connected your profiles on social networks. Regardless, we record and maintain in an internal and confidential file of all your live streams. The videos serve as a legal basis for monitoring the content, which must always respect best practices and usage policy.
The MultiplierApp is capable of connecting hundreds of simultaneous social media profiles for live streams. For greater operational control, we have stipulated a maximum number of simultaneous profiles for you to go live directly from your computer or cell phone. Above that, we only allow pre-recorded videos for early evaluation of the content in relation to best practices and usage policy. This is also for your safety. When registering on your channel, profile administrators gave you the option to publish live at any time, without prior notice, as long as they relate to the purpose of the registration, which is your social cause. But they haven't given you permission to manage your profiles. This means that if something unwanted happens in a live broadcast, you can delete this post from the profiles you manage - your profiles - but not in the profiles of others - your registered network. The MultiplierApp is also not an application for publishing live videos without interruption, 24 hours a day. As important as your cause may be, remember that you are publishing on the profile of third parties, and what we want is the best possible experience for end users: both for them, and for their friends and followers, who watch through their content. For this reason, MultiplierApp can identify inappropriate live streams or those that do not respect the usage policies described and block your account at any time, thus preventing you and people from being penalized by social networks as well.
3 - Trust is everything
Don't let people lose confidence in you or your cause. If each person in your network has 1,000 friends, each person who disconnects is 1,000 less chances of success with each live broadcast. The contrary is true and essential to your cause. By allowing you to publish live content at any time, they are giving you a spontaneous digital power of attorney, based on their trust in you, their love for the cause, and especially endorsing everything that is broadcast, live, to all the people who follow them. They take it very seriously. So do we. We want to help you with this, but we don't offer connections or databases. It has to be done by you and people need to want to be part of your cause spontaneously. It is essential to understand the process on how to form a network of people, what types of content and formats contribute to a greater adherence in accordance with the best practices of social networks, and above all, that promote the best final experience for registered and their followers. with your cause.
4 - Let's grow together
Here, we are going to deal with building a relationship of trust between MultiplierApp, you and your network of digital ambassadors. We will build this relationship in practice, based on 3 steps. The speed basically depends on you and your team. The 1st. is to identify what you do, how you communicate and what you want in relation to your cause. Knowing you better we can help you have the best experience possible from the beginning. After approving the creation of your channel, we entered the 2nd. phase, where you will be able to test the MultiplierApp for free. Lives from computers, Android, iOS or pre-scheduled and aired videos serve as a reference to move forward in the growth of this relationship of trust and productivity, always related to your cause and finally, we entered the 3rd. phase, where you will be able to enter live but always respecting the usage policies.
5 - Monitoring and privacy
All content posted on MultiplierApp is not posted as a live broadcast only on all profiles of those who have registered to support their cause. We recorded this content for 3 basic purposes. (1) To let you know which videos you posted and when. (2) So that you can reschedule any of them without having to go up to our servers again. (3) For legal purposes, described below. This means more security and transparency for everyone and under no circumstances will we publish any content on your registered network, as we respect your privacy and your data, as well as that of all those registered on your network. We collect only the data you see on the platform, inherent solely and exclusively to the registered profiles and only in relation to the live streams that you do. This information only serves to inform you about the results obtained globally, for each live broadcast on the network, or individually, results for each user registered on the same network. We do not have access to passwords, we do not negotiate data, profiles or any type of information with third parties under any circumstances.
6 - Best practices
From the point of view of the formation of the network, we respect the individual confidentiality of all those who register in your cause, through the standard and official authorization process given within the social network. Using Facebook as an example, by sending your link by any means to people to register, they are redirected to Facebook itself, which proves through their means who the person is. In this process, neither the MultiplierApp nor you have or will ever have access to any password or data, even if basic about who is registering. Once Facebook has confirmed the authenticity of this volunteer person and in that connection, he and only she can authorize the MultiplierApp to have access to the information to register her personal profile and pages she manages, approving the necessary permissions for her to go live when you want to run a video through it, in support of your cause. She can unsubscribe at any time, just as you can delete that person's connection from your channel at any time. It is the power of this consensual yet secure relationship that makes MultiplierApp an indispensable tool for supporting causes in an organic, responsible and efficient way.
7 - Legal and ethical responsibility
When you go live or schedule a video for it to go live at a certain time within Facebook, YouTube or any other social network you are responsible for the content served. But, if you make an involuntary mistake and then want to stop that transmission and delete it from your timeline, you can. In MultiplierApp no. In practice, people who have registered as supporters of your cause on their MultiplierApp channel, have only given you permission to publish their videos live on their timeline, or on the pages they individually manage. They have not given you permission to access your personal profile or pages, to edit, delete or any other functionality. For live publishing only. You can delete only the posts from the timeline of your personal profile or pages that you manage, if they are also registered on the network, because in that case, when you register on your own channel, you are at that moment a volunteer of the cause, and if do not register your profiles, they will not enter live, but if you register them, as their administrator, you can edit or delete your own content. Nobody in your registered network can publish content, just you, and through them impact and engage people, speaking through them to their friends (eg personal profile) and followers (eg pages). This greatly increases your legal and ethical responsibility in every way. You are responsible for everything you publish, multiplied by the number of volunteers and if your content contains anything that does not comply with the best usage practices, such as such as false news, inappropriate, offensive, racist content, which incites violence or hatred, bullying or moral harassment, privacy violations, spam, violation of intellectual property rights, among others, or does not agree with the content related to your cause previously defined in the steps of opening the account, testing and initial use, you will have your account deleted and still, you can answer for it legally. Going further, you will lose your credibility with those who support you the most, as you will be betraying the trust of people who, of their own free will decided to support your cause. Therefore, when using the MultiplierApp, in the proposal to open the account and even before showing any video, you are obliged to accept our terms and in them, be in accordance with the best practices and legal terms, described in the links below and in the more broad senses, having legal responsibility for the effects of such use. The terms also include types of content and formats, which we will see later:
8 - Contents and formats
MultiplierApp is not a tool for selling products or services, nor is it an advertising tool. This does not mean that sponsors who want to support their cause cannot be present in its content, on the contrary, what we want is that their cause has the greatest visibility, engagement and interactions possible, but within a set of defined rules. In item 7 - Legal and ethical responsibility - you have access to links with different usage rules. Let's summarize the main ones:
9 - User Experience
The MultiplierApp has the mission of giving people the power to create mega communities around causes, making the world a better and more supportive place. We want to stimulate actions related to health, education, sport, culture, entrepreneurship, faith, personal growth, equal rights and many more causes, which are increasingly relevant today. Use this technology to always offer the ultimate user experience, creating quality content, giving people control, protecting their data and complying with the laws. If you want to be respected and recognized for that, to get as much support and engagement as possible in your cause, start by setting an example. That makes all the difference. Our main requirement is the final user experience, mainly from the point of view of friends or followers of their registered volunteers, people who still do not follow you, but with whom you can now communicate directly using the credibility of each one in defense your cause.
10 - Multiply your cause
Research by George Town University has shown that people believe that they influence their family and friends about social causes using their social networks (75%), support social causes online because it takes less time (64%) and think that dissemination through social media is faster (56%). This statistically proves that the use of social networks and other technologies contribute to social transformation on a small and large scale. With MultiplierApp, this is automatically multiplied by the number of people registered in your network in support of your cause, apart from sharing. By granting you their audience, through your friends and followers, they also have in return good voluntary action, reproduced in the form of unpublished and exclusive live videos, a content that only you can do well: your cause. You will not be able to use the MultiplierApp to multiply sales or operating results. On the other hand, if your cause is true and aims to mobilize people who promote human growth in our society, we guarantee that you will multiply solidarity, respect and love in the hearts of thousands of people. For that, count on us.